This marketing journal is where Maison Cealus writes down what works, from inside the businesses we run marketing for. The notes follow the four lines of the house.
- Identity. Naming,identity systems, voice and the principles that make a brand look considered.
- Film. Launch films and campaigns, founder content and the short form you post every day.
- Strategy. Positioning and media plans, creative testing and launch sequencing.
- Residence. Day-to-day marketing, from daily posting to the weekly numbers.
Every note is written to be used the same week, with checklists, decision rules and the order to do things in. Where we cite results, they come from our own case studies, with the numbers exactly as we recorded them.