How we measure the work
Views are the easiest number to grow and the easiest to misread. In one case on this page, a fight was about to put a brand in front of millions while its edits were pulling the wrong audience. So we read every engagement on three levels.
- Attention. Views and new followers, always with a time frame. A total without the time it took tells you very little.
- Audience. Who the attention reaches. Views from the people you sell to are worth far more than views from anyone else.
- Revenue. Payments, monthly revenue and sales. Attention and audience matter because they lead here.
Each case reports the numbers that answered its brief, so some lead with attention and others with revenue.
How to read a case study
Every record follows the same three parts. The brief is the situation the brand was in. What we did is the work, described plainly. What happened is the result in the numbers we recorded, followed by what a founder can take from it.
The cases cover a fight campaign, a members club, a story sequence, a SaaS company on paid ads and a brand that needed to post every day. The markets differ, and so does the work, which is why each record explains what we did as well as what happened.
Where the work comes from
The work in these case studies comes from the four lines of the house, from strategy and film to the daily work of Residence. Because we work from inside the business, we see the numbers up close and put more behind whatever is working.
This page also lists the houses of the Maison. We keep that list short on purpose.
If you want your brand measured this way, apply for admission. To see what happens after you apply, read how admission and the work run. We reply personally if there is a fit.
Questions
Where do the numbers in these case studies come from?
From the house's own records of each engagement. Each figure is published as it was recorded.
Will my brand see the same results?
No case study can predict your numbers, because every brand starts from a different product, market and audience. What carries over is the method. We find what works and put more behind it.
How does a brand become a house of the Maison?
Admission is by application. Tell us what is not working in your marketing through the application form, and if there is a fit, we reply personally.
